Combine flour, RITZ crumbs, yeast and salt in electric mixer fitted with dough hook on low speed. Add water and butter; mix on low speed 30 seconds. Mix on medium speed 8 min. or until gluten is developed. Transfer dough to clean bowl; cover and let rise until doubled in volume.
Punch dough down and let stand 10 min. Divide dough in half. Roll each dough piece on lightly floured surface to 12x9-3/4-inch rectangle about 1/4-inch thick. Cut dough into about 39 (1/4-inch wide) strips using a pastry wheel. Place, 1-inch apart, on parchment paper-lined sheet pans. Repeat with remaining dough. Cover and let proof until doubled in size.
Spray sticks with water and sprinkle lightly with salt. Bake in 400°F standard oven 20 to 25 min. or until light golden brown. Plate 2 breadsticks per serving.